PROJECT SUMMARY
Incorporated in 1993, Daiman18 Golf Club offers a premium golfing experience with lush greens, a 16-bay driving range, and a top Chinese restaurant, blending affordability and excellence. The club’s first 9 holes opened in 1996, followed by the second 9 in 1997, cementing its status as a prime venue for golfers.
The client sought a branding update that would reflect their prestigious legacy while embracing a modern, sporty identity.
LOCATION
Johor, Malaysia
INDUSTRY
Sports & Recreation
CATEGORY
Visual Identity, Signage, Merchandise, Social Media
DAIMAN 18
GOLF CLUB
Rebranding Daiman18’s logo was a significant and thoughtful endeavor, as it involved replacing a design with a rich legacy. We created an entirely new logo, incorporating a horse symbol from the club’s Chinese name (大马集团), using bold typography and a shield-shaped badge to emphasize both tradition and excellence, while modernizing the club's image.
The new logo was applied across business cards, uniforms, signage, and merchandise, creating a cohesive and elevated brand image. We were humbled and privileged to have the opportunity to be part of this significant rebrand, helping elevate Daiman18’s reputation and enhancing the overall guest experience.
